The #1 limiting belief that's holding creative women in biz back

Laura Weldy, Life coach and leadership mentor for creative business owners, breaks down the most common limiting belief that keeps women in creative business from reaching their next level of success. It's not what you think it is - definitely a must read!

Limiting beliefs: we've all got 'em. And this might just be the most COMMON one I see with women in creative business that are already successful - and on track to uplevel again. These women are often a bit afraid of what comes next, because they have a limiting belief that expansion always leads to exhaustion.

If this is you, don't worry. I totally get it! It's easy to look around at everything you've built, to feel immense pride, and at the same time to start running the numbers in your head. How long did it take you to build this? How much time, energy and weekend fun time did you invest to get here? How much more do you have left to give? Suddenly, you feel too tired to even consider expanding any further. You want a fuckin' nap.

When you feel like it takes everything you've got just to stay on the hamster wheel, it's hard to think about expansion. You're afraid of overextending yourself - so you swing a bit too far in the opposite direction, avoiding any opportunity for growth (this piece happens subconsciously much of the time). 

Expansion does not need to always be paired with exhaustion. That's one bullshit limiting belief. And it's really convincing, because many of us DO feel exhausted.

In fact, if you are holding tight to this idea it's probably a strong indicator that it's time for you to do the deep work of personal development - because it often comes from a lack of personal boundaries, energy leakage and lack of respect for self. 

It's totally okay if this is where you're at right now - but listen up, because I don't want you to be stuck here for too long.

This feeling of overwhelm and spinning wheels is not your new norm.

It's a message from your subconscious to actually slow down, re-evaluate, and tweak your processes and mindset to feel more nourishing. It's a chance to step back from reactionary responses and sink into your restorative mind. You know the one I'm talking about - the quiet, still place that you usually ignore in favor of to do lists or Netflix binges while you're putting in hours on your creative biz.

 At the end of the day, when you run a creative business, you're the one in charge of your experience. And the fact that past seasons have resulted in exhaustion does not mean that your next season must. In fact, just on the other side of this limiting belief that growth = exhaustion is a much more empowering perspective: my stillness facilitates expansion. 

As we shift out of the hustle mindset and into a leadership based one, we're often challenged to replace activity with stillness. Of course, you'll still be working - and it may feel like your days are busier than ever. But what sets you apart as a leader in your business and your industry is not necessarily the action you're taking every day, but your ability to be with the growth that's coming to you. Your ability to witness and persevere, continue to show up, and choosing to enjoy the process. 

Because I know you know this - but I'll say it again. Choosing to be a leader should be about YOU committing to being the best version of yourself - not just a slapdash choice made to support others. You'll learn how to truly support them by starting with truly supporting you. - limiting beliefs and all.

What now? Take stock of your own limiting beliefs, and let me know if this is one of yours in the comments below! 

Laura Weldy, Life coach and leadership mentor for creative business owners, breaks down the most common limiting belief that keeps women in creative business from reaching their next level of success. It's not what you think it is - definitely a must read!
Laura Weldy, Life coach and leadership mentor for creative business owners, breaks down the most common limiting belief that keeps women in creative business from reaching their next level of success. It's not what you think it is - definitely a must read!

Unapologetic: Nadeena Seodarsan of Art and Anthem


Welcome to Unapologetic, a monthly series designed to introduce you to millennial leaders doing badass things in the world. Unapologetic women are fully owning their space, their voice and their vision for a better world - and taking massive action to bring those dreams to life. They also believe in building up other women along the way, and are kind enough to share their life lessons with us here!

I've been a fan of Nadeena's work at Art and Anthem for a long time now - her creative eye is truly unparalleled (I mean - how beautiful and buttery is the image below?!), and I really respect how she uses her digital platforms to share her voice. Today, she's giving us a behind the scenes look at her life as a creative entrepreneur and what keeps her motivated and inspired. Spoiler alert: it's pretty simple and magical stuff. 


What does being a leader mean to you as a creative entrepreneur? Standing for something. More than just the work I create, I think being a leader means caring about the world outside of my industry. How can I make it a better place? What groups of people can I help? How can we use our voice? Also, in relation to people who are closer to me --being someone who motivates them to grow and reach their full potential. Where is this person struggling?  What can I do to help facilitate his/her growth while strengthening their belief in themselves? What are they afraid of, but need to face? How can I help them with that?

What keeps you inspired and engaged in your work? Two things: people and art. The creatives I’m surrounded by and cross paths with whether in real life or virtually. They have something they want to put out into the world, what they feel is their purpose and that alone, being surrounded by people like that -- you feel like you’re surrounded by kin. I think this is why it’s important for us to be really intentional about the people and forces we allow to influence our lives--personal or work. Understand who you are and understand what you need.

Second is paying attention to what I consume, what I let filter into my mind. I like reading autobiographies, watching documentaries, visiting art galleries.  Giving myself a day to pick a random stop on the train and bus, getting off and exploring it, taking pictures. Not for anyone else but me. Most definitely not for Instagram (ha!). Photography is my mode of expression (there’s the commercial aspect of what I do, then the creative + personal that I have to always be mindful of) but people, humanity---our world, I think that’s what ultimately inspires me. It’s my job and responsibility to keep reminding myself of that or I’ll get lost in the world of creating simply to make a profit which is soul sucking work.


How do you start your days? Walk us through your typical morning routine. Oh I love this! I love morning routines and my days have definitely gotten better after I attached some structure to them. So after waking up I normally grab a warm cup of my AVC drink and head up to my little work space. My desk is right by the window so at this point I have natural light soaking up the entire space and it just lifts my mood right up (unless it’s the dead of winter, but let's not talk about that).

I turn on the Deep Focus playlist on Spotify and use this time to brain dump into a notebook which can take anywhere from 30-45 mins some days and 10 mins on others. I then read for about 15 minutes--I have a specific criteria for books that I read during this time--they have to be mentally stimulating but also motivational (simply reading positive quotes doesn’t do much for me). I’m currently reading The Success Principles by Jack Canfield. Ignoring the cheesy cover and title, I’m completely in love with this book and plan on ordering a copy for my personal library. It’s slated to become a morning routine favorite because it’s concise, to the point and packs a whole lotta knowledge that gets my mind working.

After that point it’s movement/exercise time. I’m not super strict on this area, the main thing is I’m just supposed to move my body so it’s either between circuit training, yoga/stretching or going outside for a walk. During this time I’ll probably listen to a podcast--never about work but about things I care about outside of work (ie. Pod Save America, Pod Save The World, 2 Dope Queens, Help Me Be Me and a bunch of others I can’t remember right now). Then I shower and sit down for about 7 mins of quiet + meditation before grabbing breakfast and starting my day. That’s it!  

What role does personal development play in your life? Huge. It has to be a constant and it shows itself in the books I read or the podcasts I listen to. It’s important to me that I keep growing as a person--for myself, the people around me and for what I put out into the world.

What's the most valuable thing you've learned from a mentor? 1) Trust my gut. 2) Have 3 people in the industry you listen to, turn everyone else off. 3) Focus on profit generating tasks.

What are you unapologetic about in business? In life? There’s this popular opinion that on social media, if you are a business or a freelancer then you should only share things specifically relating to your work. It works for some people. I’m trying to find a balance between sharing my work and speaking about the issues we are surrounded by everyday that deeply affect us.  I think the era of drawing those strict lines between work and social issues is slowly coming to pass.

When I do address something, I try to talk about it in a way that either educates or inspires action (I can only hope). And it’s not just about hot button topics but just sharing more about the world I see, because I think it’s different that the world you or someone else sees. I’ve learned so much because of social media and this digital era we live it. It’s up to me to decide how I want to use it. If there’s an issue I think people need to hear about I talk about that (ie. the refugee situation in Paris, a fellow photographer who is a domestic abuse survivor and wants to help other women learn to love their bodies through self portraiture, the topic of inclusion in the beauty industry, etc).

I’m taking my time to understand how to use my voice most effectively and how to marry it with the art I create (outside of my client work) but it’s something that gives me a deep sense of purpose. There was a quote by Nina Simone that I stumbled across recently and it settled right into my heart-- “You can’t help it. An artist's duty, as far as I’m concerned, is to reflect the times.”

Thank you, Nadeena - for sharing your thoughts, photos (all photography in this post is Nadeena's!) routines and lots of new podcasts for me to get caught up on! I so appreciate and am inspired by you! If you don't already, make sure you give her a follow on Instagram.

P.S. Do you know someone that HAS to be featured on an upcoming edition of Unapologetic? Send me an email at!